If you want your Instagram posts to reach more people and get more likes, comments, and shares, timing is everything. Knowing the best time to post on Instagram in 2025 can significantly boost your engagement. Based on recent data, the most active times for global engagement are:
Weekdays (Mon-Fri): 9 AM to 11 AM
Evenings: 6 PM to 8 PM
Worst Days: Sunday and late nights after 10 PM
However, your ideal posting time also depends on your target audience’s location and behavior. Use Instagram Insights to analyze when your followers are most active. Combine this with a content calendar and scheduling tools like Later or Buffer to stay consistent. Don’t forget to test different time slots and content types to find your sweet spot. In 2025, smart timing = smart growth.
